E-commerce economics · G3N3 Tool

Is your store actually profitable?

Revenue is only the top line. See what remains after product costs, fulfillment, payment fees, marketing and operating expenses.

Monthly net revenue

COGS

Fulfillment + shipping

Payment fees

Marketing

Operating expenses

Directional result

Contribution profit$32,000

32.0% contribution margin before operating expenses.

Estimated operating profit$12,000

A simplified operating view using the assumptions above.

Estimated break-even revenue$62,500

Approximate monthly revenue required to cover the entered operating cost structure.